In a recent highlight of the funeral profession, Justin Keiper, a funeral director from Bethlehem, was showcased on a Times Square billboard. This recognition is part of the national campaign called “The First Call,” initiated by Chptr.
Honoring Funeral Directors at Times Square
This campaign aims to shine a light on the critical role funeral directors play in supporting families during their most challenging times. Keiper is affiliated with Cantelmi Funeral Homes, which has provided compassionate care to families throughout the Lehigh Valley.
The Importance of the Campaign
Displayed prominently in Times Square, the campaign emphasizes the significant responsibility of funeral directors. It highlights them as the first point of contact for families after the loss of a loved one. In a profession that often works behind the scenes, the campaign seeks to elevate the visibility and importance of these professionals.
Keiper’s Reflections
Justin Keiper expressed his feelings about being featured: “For me, it wasn’t about seeing my photo in Times Square. It was about what the message represented.” He emphasized that this recognition allowed the profession to be seen in a light it rarely receives.
The Role of Cantelmi Funeral Homes
Cantelmi Funeral Homes has made a long-standing commitment to personalized and compassionate service. The firm’s dedication aligns with the values highlighted in the national campaign.
Broad Recognition of Funeral Professionals
This initiative was developed in partnership with the National Funeral Directors Association and Tribute Technology. It aims to acknowledge and honor funeral professionals across the country.
- Campaign Name: The First Call
- Featured Professional: Justin Keiper
- Affiliation: Cantelmi Funeral Homes
- Location: Lehigh Valley, Bethlehem
- Key Message: Importance of funeral directors during family loss
- Partners: National Funeral Directors Association, Tribute Technology
Through this campaign, the contributions of funeral directors like Keiper are celebrated, illustrating their vital role in the community. Their compassion and support during life’s most difficult moments deserve recognition and respect.
