The partnership between Maxi and comedian Martin Matte continues to innovate and entertain, especially during the excitement of the 2026 Stanley Cup playoffs. Their latest advertisement features a playful twist on the fierce rivalry between the Montreal Canadiens and the Tampa Bay Lightning.
Maxi’s New Advertisement with Martin Matte
In this vibrant new campaign, Martin Matte takes center stage as he invites fans into their kitchens to engage in a humorous culinary duel. The premise combines Maxi’s featured products with clever wordplay related to Lightning players.
Creative Culinary Concepts
Matte showcases a range of ingredients that cleverly allude to notable players from the Lightning. Each item is playfully associated with player names, creating a humorous menu of vengeance:
- Nikita Kucherov: Cloves
- Taylor Raddysh: Crunchy Radishes
- Anthony Cirelli: Celery Sticks
- Brandon Hagel: Bagels
- Jake Guentzel: Salty Pretzels
The humor is emphasized by Matte’s performance, where he uses a kitchen torch to dramatically “cook” these ingredients, playfully reflecting the intensity of the hockey games.
A Nod to Yanni Gourde
The advertisement features a memorable moment towards the end. As Matte leaves the set contentedly, he unexpectedly hits a water bottle, symbolically referencing Yanni Gourde. This detail showcases Maxi’s ability to blend marketable products with cultural references seamlessly.
This advertisement exemplifies how companies can effectively engage with current sports events while entertaining their audience. It’s clever, engaging, and inspires viewers to head to the store, ideally equipped to outsmart their culinary rivals—just like the Montreal Canadiens wish to do against Tampa Bay!
