Audi has officially halted the production of its smallest and most affordable models, the A1 supermini and Q2 crossover, after a combined run of over a decade. The A1 has seen a significant number of deliveries since its launch in 2010, totaling 1,389,658 units. Similarly, the Q2, introduced in 2016, has recorded 887,231 deliveries.
Audi’s Shift in Focus
The decision to discontinue these models stems from Audi’s strategic pivot away from smaller and more affordable cars. Instead, the brand aims to focus on the more lucrative premium sector. Popular markets for the A1 and Q2 included Germany, the UK, and Italy, where they enjoyed considerable success.
Future Model Introductions
In place of the A1 and Q2, Audi is set to introduce the A2 E-tron, an electric vehicle priced under £30,000. This new model will take over as the entry-level car in Audi’s lineup and will be based on the Volkswagen ID.3.
Production Changes and New Models
The discontinuation of the A1 allows Audi to optimize its production line in Martorell, Spain, paving the way for upcoming small electric vehicles. The lineup includes:
- Cupra Raval
- Skoda Epiq
- Volkswagen ID. Polo
- Volkswagen ID. Cross
Meanwhile, production of the Q2 will yield space for the A2 E-tron, which will be manufactured at Audi’s main facility in Ingolstadt, Germany.
Upcoming Audi Models
Audi is also gearing up for the production of its new flagship sports car, set to start next year. This model is inspired by the minimalist Concept C and the iconic TT. It will be assembled by Audi Sport at the Böllinger Höfe plant.
In a related move, the current E-tron GT model will eventually be phased out to accommodate the introduction of this new sports car. Audi’s transition highlights its commitment to enhancing its premium offerings while entering the electric vehicle market robustly.
