In a significant event for basketball fans, the 2026 SoFi NBA Play-In Tournament witnessed a notable spike in viewership. This year’s tournament achieved an 18% increase in total U.S. viewers, averaging 2.79 million viewers across six broadcast windows on Prime Video.
Record Viewership for the Play-In Tournament
According to recent announcements, the Play-In Tournament recorded an impressive viewership increase over the previous year. The data highlighted that the tournament topped last year’s performance on traditional linear channels.
Top Games and Audience Engagement
The tournament featured some of the most-watched matchups, including:
- Warriors vs. Suns – 3.65 million viewers
- Warriors vs. Clippers – 3.15 million viewers
- Magic vs. 76ers – 2.66 million viewers
These games contributed significantly to the overall viewership statistics. According to Amazon’s first-party data, the Play-In Tournament reached audiences on 52 million devices worldwide, accumulating over 2.5 billion viewing minutes.
Global Reach and Popularity
The event extended its reach beyond the United States, attracting viewers from over 200 countries and territories. Key markets that showed strong engagement included:
- Japan
- Brazil
- Mexico
- Australia
- Argentina
- India
- Spain
- France
- Colombia
The SoFi NBA Play-In Tournament exemplifies the growing popularity of basketball on digital platforms, highlighting the success of Prime Video’s exclusive broadcasts in captivating audiences. This upward trend in viewership signifies a promising future for similar events in the sports broadcasting landscape.
