CNN has introduced an innovative business interview series titled “The 1 on 1 with CNN,” where industry leaders interview one another. This unique format aims to foster enlightening discussions among prominent figures in the business world.
Launch Details
The premiere of “The 1 on 1” takes place today on CNN’s subscription streaming platform and will also be accessible on YouTube. This series represents CNN’s strategic push into digital content aimed at enhancing its subscription offerings.
Notable Episodes
The inaugural episode features renowned chefs and entrepreneurs Eric Ripert and José Andrés engaging in conversation. The second episode will showcase Bill Ready, the CEO of Pinterest, and Iqram Magdon-Ismail, co-founder of Venmo. More episodes are lined up, including:
- RJ Scaringe, CEO of Rivian
- Bret Taylor, Chairman of OpenAI and Co-founder of Sierra
- Albert Bourla, CEO of Pfizer
- Julie Sweet, CEO of Accenture
Strategic Goals
With this series, CNN aims to strengthen its brand in the business sector, an area it has been working to reclaim in recent years. “The 1 on 1” is designed to reveal the strategies, decision-making processes, and personalities behind influential business leaders. Marie Beaudette, CNN’s VP of business and media, stated that the series will provide valuable insights into overcoming business challenges.
Previous Formats and Experience
CNN has previously explored this interview format. Last year, it featured “Actors on Actors,” where participants interviewed each other without journalists facilitating the conversations. This approach aligns with CNN’s goal of delivering authentic and direct dialogues that resonate more with viewers.
“The 1 on 1” reflects CNN’s commitment to enhancing its content library while appealing to viewers interested in business dynamics through innovative discussions between titans of industry.
