Greggs has introduced a new Chicken Roll to its menu, completing the iconic trilogy that includes the Sausage Roll and the Vegan Roll. This permanent addition features seasoned chicken encased in golden, glazed puff pastry. The Chicken Roll contains 305 calories and will be available for £1.35 starting Thursday.
Exclusive Launch Event in London
To mark the launch, Greggs is hosting a special event on Wednesday, September 8, from 3:30 PM to 9 PM. Customers will have the opportunity to taste the new Chicken Roll at a pop-up location on Bateman Street in Soho, London. However, there’s a twist: attendees must arrive in groups of three to qualify for the complimentary rolls.
- Event Date: September 8
- Location: 15 Bateman Street, Soho, London
- Time: 3:30 PM – 9:00 PM
Guests will receive three free Chicken Rolls and can pair them with a complimentary chicken-themed cocktail or mocktail. Greggs encourages customers to enjoy this new menu item as part of the trilogy theme.
Market Context and Company Growth
Recently, Greggs has faced challenges due to economic pressures, including rising living costs and increased tax and labor expenses. In their latest financial report, the Newcastle-based bakery chain revealed a 17.9% decline in pre-tax profits, totaling £167.4 million for the fiscal year ending December 27. However, total sales showed a 6.8% increase, reaching £2.15 billion, thanks to a robust store expansion strategy.
- Pre-Tax Profits: £167.4 million (down 17.9%)
- Total Sales: £2.15 billion (up 6.8%)
During 2025, Greggs opened 121 new stores, expanding its total to 2,739 locations. The company plans to continue its growth trajectory with around 120 new openings this year, aiming for over 3,000 shops in the UK in the long term.
A spokesperson from Greggs expressed excitement about the Chicken Roll, stating, “They say the best things come in threes, and our iconic roll trilogy is no exception.” As the company navigates a challenging market, this new menu item is positioned as a key attraction for consumers.
