Egypt’s Ambassador to Morocco, Ahmed Nihad Abdel Latif, recently visited the Edita Food Industries factory located in Casablanca. This visit highlights the successful collaboration between the Egyptian and Moroccan private sectors.
Key Figures and Leaders in Attendance
During his tour, Ambassador Abdel Latif was received by key executives of the company. Notable attendees included:
- Bassem Phillips, General Manager of Edita in Morocco.
- Ali Tazi, representative of the Moroccan partner and President of the Moroccan-Egyptian Business Council.
About the Edita Factory in Casablanca
The Edita factory in Casablanca is a result of a partnership between Edita Food Industries and Dislog Group, a subsidiary of H&S Group. The factory began operations in 2021, marking Edita’s first venture outside of Egypt.
Production and Employment Statistics
This plant has made a significant impact in the Moroccan market, with its products currently ranking second in the cake segment. Key statistics include:
- Employment: Approximately 500 individuals.
- Annual production capacity: About 120 million units of “HoHos” cakes.
- Investment: Approximately 370 million dirhams (around 37 million dollars).
Product Range and Compliance
The factory produces 21 different product references, primarily cakes, adhering to both national and international standards. This commitment to quality has solidified Edita’s position as the second leading snacking brand in Morocco.
Conclusion
The ambassador’s tour of the Edita Food Industries factory underscores the strengthening ties between Egypt and Morocco in the private sector, showcasing the potential for future investments and collaborations.
