Maesteg Shoppers and Businesses Tackle Cost of Living Crisis

In Maesteg, the ongoing cost of living crisis is prompting both shoppers and businesses to adapt to changing economic conditions. Local business owners are sharing insights about their experiences amid rising costs and shifting consumer behaviors.
Local Perspectives on Cost of Living
Hayley, the owner of Go Banana’s, expressed skepticism about the effectiveness of the Welsh Parliament. She questioned its impact on Wales, commenting, “It’s another tier of politics that takes a lot of money. What do they get done? Who knows.” While she remains unsure about the benefits of devolution, she acknowledges the reality they must all navigate.
Shifting Consumer Habits
Not all businesses are struggling; some are witnessing a change in spending habits. Michael Newth, the proprietor of KMP Jewellers, has been in the industry for 50 years. He noted a noticeable trend among his customers—more individuals are purchasing gold as an investment. “I sell fewer smaller items, but when I do make a sale, the items are of greater value,” he explained.
Newth highlighted an observation about luxury purchases in the area. “You’ve only got to look at how many new cars are on the road to see that people will still buy expensive items,” he stated. This signals a potential resilience among shoppers, despite broader economic challenges.
Adapting to New Realities
- Business Diversification: Many local shops are adjusting their inventory to meet changing demands.
- Investment in Gold: A significant increase in gold purchases reflects a shift towards more valuable commodities.
- Lifestyle Choices: High-end purchases, like new cars, suggest that some consumers are willing to spend despite economic pressures.
As Maesteg’s shoppers and businesses navigate these challenges, their adaptability may play a crucial role in overcoming the cost of living crisis while maintaining a sense of community resilience.




