Mirvish Productions is set to launch its highly anticipated April Fool’s Day Buy One Get One (BOGO) deal, offering a second ticket for just $1 when purchasing one at full price. This annual promotion celebrates its 15th year and is designed to make theatre more accessible to a broader audience. It runs from April 1 to September 6, covering a selection of productions.
Participating Shows in the BOGO Deal
The BOGO $1 promotion applies to 11 selected performances, including:
- & Juliet
- Moulin Rouge! The Musical
- The Great Gatsby
- Cyrano
- Inside American Pie
- Dog Man: The Musical
- Kinky Boots The Musical
- Paranormal Activity
- Water For Elephants
- The Secret Chord
- ONES – The Beatles #1 Hits
Exclusions from the Offer
While many shows are included in the promotion, several major productions are not eligible. These exceptions are:
- Mamma Mia!
- The Outsiders Musical
- The Book of Mormon Musical
- Chicago The Musical
- A Beautiful Noise: The Neil Diamond Musical
How to Access the Promotion
This BOGO deal is accessible to individuals who sign up for Mirvish’s mailing list. There is no limit on the total number of tickets, but purchases are capped at nine tickets in a single transaction through their online system. Interested patrons can return to buy more if they wish.
The Motivation Behind the BOGO Sale
Mirvish aims to enhance theatre accessibility, allowing more people to experience live performances. The concept for this promotion drew inspiration from a similar $1 ticket initiative by Mega Bus. Mirvish’s Director of Communications, John Karastamatis, emphasized that the goal is to offer affordable theatre experiences. He highlighted that spending less can encourage individuals to explore shows that might otherwise seem too expensive.
Creating Memorable Experiences
Karastamatis explained that theatre productions, like & Juliet, involve significant investment and creativity. The BOGO sale not only reduces ticket costs but also aims to foster a shared experience between artists and audiences. Patrons have shared their appreciation for the chance to attend productions they couldn’t afford previously, highlighting the initiative’s positive impact on the community.
