James Martin delivered a heartfelt message to viewers during his recent episode of Saturday Morning on ITV, which aired on March 28, 2026. In this episode, he was joined by guests such as First Dates barman Merlin Griffiths, Olympic gold medalist James Cracknell, and chefs Meliz Berg and John Hooker.
James Martin’s Culinary Focus
The TV chef began the show by preparing a “simple little dish” of Lamb Shank Tagine. This dish featured slow-cooked lamb seasoned with saffron, ras el hanout, apricots, preserved lemon, and fresh herbs. Martin emphasized the significance of the dish, which had been cooking overnight for 12 hours.
Emotional Appeal to Buy British
Before serving the meal, Martin made an urgent appeal to viewers at home. He passionately urged them to support local farmers by purchasing British produce. His statement highlighted the exceptional quality of local ingredients available in the country.
- “Buy British, because this stuff is just the best in the world,” Martin stated.
- He pointed out the prime season for British produce, emphasizing the ongoing struggles farmers face.
Martin reflected on the hard work of farmers, particularly in regions like the Lake District where dry stone walls are laboriously constructed for sheep protection. He expressed concern over the low earnings farmers receive for their efforts, asserting that buying local is crucial.
A Call to Action for Viewers
He reiterated his plea for viewers to buy local lamb, describing it as “one of the true delights” of British produce. Martin invited cooks to elevate the Lamb Shank Tagine even further by adding almonds and pistachio nuts for additional flavor.
James Martin’s Saturday Morning is broadcast every Saturday at 9:30 AM on ITV1 and ITVX, promising delightful recipes and engaging conversations.
