Warner Music Group (WMG) has entered an exclusive multi-year first-look partnership with Netflix. This collaboration aims to produce documentary series and films that delve into the lives, music, and contributions of WMG’s artists and songwriters, both historical and contemporary.
Details of the Partnership
Under this agreement, the production arm for WMG’s longform content will be managed by Unigram. Founded by Amanda Ghost in 2015, Unigram collaborates closely with WMG and artists or their estates to create each project. Ghost’s company has previously worked on notable productions such as Moulin Rouge! The Musical.
Comments from Key Figures
Robert Kyncl, CEO of WMG, highlighted the significance of this deal, stating, “The combination of Warner Music Group’s IP with Netflix’s global reach presents an incredible opportunity.” Adam Del Deo, Netflix’s VP of Documentary Films & Series, echoed this sentiment, noting the profound impact music has on its audience.
Notable Artists Represented
WMG boasts a diverse roster of legendary artists, including:
- David Bowie
- Cher
- Phil Collins
- Aretha Franklin
- Led Zeppelin
- Madonna
- Joni Mitchell
In addition to these icons, the company also represents contemporary stars such as:
- Dua Lipa
- Coldplay
- Bruno Mars
- Ed Sheeran
Warner Music Group Overview
WMG operates in over 70 countries and includes a variety of labels, such as Atlantic, Elektra, and Rhino. Their music publishing division, Warner Chappell Music, maintains a catalog exceeding one million copyrights, covering a wide array of musical genres.
Upcoming Projects on Netflix
Netflix has a rich lineup of music documentaries, including:
- BTS: The Return (release on March 27)
- Noah Kahan: Out of Body (launching April 13)
- Lainey Wilson: Keepin’ Country Cool (premiering April 22)
Recently, the streamer released “The Rise of the Red Hot Chili Peppers: Our Brother, Hillel,” which focuses on the band’s early days in Los Angeles.
Representation and Future Prospects
WMG and Unigram are represented by WME. This partnership with Netflix promises to enhance the platform’s library with more captivating music storytelling, expanding fans’ access to renowned artists and their legacies.
