Goeasy Shares Plummet 45% Amid Rising Loan Losses and Dividend Halt
Goeasy Ltd., a personal lender catering to subprime borrowers, has encountered significant financial difficulties, causing a drastic 45% drop in its share price. This decline followed the company’s announcement of rising loan losses and the suspension of its dividend, creating concern among investors.
Overview of Goeasy’s Performance
Headquartered in Mississauga, Ontario, Goeasy made a name for itself during a period of low interest rates, witnessing its shares rise by over 1,000% from 2015 to 2025. However, the past year has seen a shift in investor sentiments due to emerging issues related to loan quality.
Financial Turmoil
- Goeasy expects to report an additional $178 million in charges related to bad loans.
- The company will also take a $55 million writedown for unpaid loan interest and fees.
- As a result, Goeasy withdrew its business outlook for the fourth quarter and its three-year financial projections.
Chief Financial Officer Felix Wu indicated that the company may face continued pressure from net charge-offs and higher delinquency rates in the upcoming quarters. Improvements are anticipated by 2027.
LendCare Division Challenges
The problems stem primarily from Goeasy’s LendCare division, acquired in 2021. To address these challenges, Goeasy has appointed Farhan Ali Khan as the new head of LendCare and plans to reduce loans originating from its auto and powersports segments.
In its announcement, Goeasy noted an issue with LendCare’s reporting practices. It explained that payments from some customers had been inaccurately recorded as received, affecting the classification of delinquencies. The company intends to update its reporting methodology, although it claims this change is not material to its overall financial health.
Management Changes and Market Reactions
The financial issues coincided with major management changes at Goeasy. CEO Jason Mullins announced his retirement in July 2024, endangering investor confidence. Dan Rees, who took over in March 2025, departed unexpectedly due to health issues, prompting the appointment of Patrick Ens as his replacement.
Overall, Goeasy’s shares have plummeted over 60% since the announcement of Mullins’ retirement, highlighting the turbulent period the company is currently facing.




