Mortgage Brokers Surge 40% Since 2016, Multi-Adviser Firms Lead Growth

The mortgage broker sector has experienced notable growth, increasing by nearly 40% since 2016. Current statistics reveal a total of 1,851 mortgage broker firms operating in the UK for 2024. This surge highlights the evolving landscape of financial advice, with a notable shift in the structure of firms.
Growth of Multi-Adviser Firms
Multi-adviser firms have been the primary drivers of this growth. Approximately 47% of the total brokers are classified as one-adviser firms. However, the proportion of these solo firms has decreased gradually since its peak of 55% in 2016. By 2024, they accounted for 41% of the market, showcasing a transition toward larger firm structures.
- One-adviser firms: 41% of the market
- 2-5-adviser firms: 38% of the market (increased from 33% since 2016)
- 6-50-adviser firms: Roughly 13% of the market
- Over 50-adviser firms: 2% of the market
Market Dynamics and Challenges
Market dynamics have shifted due to factors such as rising interest rates and changing regulations. According to Stephanie Charman, CEO of the Association of Mortgage Intermediaries, demand for mortgage advice remains robust. Yet, the landscape presents challenges, including attracting the next generation of advisers and managing operational costs.
Recruitment and Retention of Advisers
Neil Hoare from LSL Financial Services points to the increasing trend of self-employed advisers, a shift dating back to the financial crisis. He notes the difficulties firms face in finding skilled advisers as the profession struggles to attract new talent. Despite a growing need for expert advice, many potential recruits view the role less favorably than in previous generations.
Consolidation Trends in the Broker Market
Gareth Herbert from Mortgage Advice Bureau observes a clear trend towards consolidation. The growth of firms with 2-5 advisers, which expanded by 60% since 2016, reflects a transition from traditional business models towards collaborative partnerships. This change is driven in part by an ageing workforce and a need for firms to enhance their infrastructure with technology.
Examining Growth Motivations
Jon Stones of Mortgage 1st raises concerns over firms expanding without sufficient infrastructure. He emphasizes the importance of building capacity and support rather than merely increasing headcount. Some firms grow for the sake of visibility instead of necessity, potentially leading to sustainability issues.
Future Outlook for Mortgage Brokers
The resilience of smaller firms remains significant as they cultivate personalized relationships with clients. Despite the challenges ahead, including regulatory pressures and market uncertainties, the mortgage broker industry reflects an adaptable and innovative spirit. Consolidation may continue as firms seek to balance efficiency while meeting the evolving needs of consumers.
To capitalize on the significant consumer demand for mortgage advice, the industry must focus on attracting new talent while ensuring that the infrastructure supports sustainable growth. This dual focus will be crucial for navigating future changes in the mortgage landscape.




