We Are Vertigo has shut its Belfast location due to rising operational costs after 12 successful years. This closure impacts its indoor bounce and ski centre at Newtownbreda Industrial Estate, which ceased operations immediately on Tuesday. The decision comes as the company undertakes a strategic review, citing prohibitive costs related to insurance, energy, and labor.
Background on We Are Vertigo
Launched in 2013 by Gareth and Lorna Murphy, We Are Vertigo initially opened just south of Belfast. The business saw significant growth, expanding into the Titanic Quarter with several facilities.
Expansion and Offerings
- 2013: Initial opening in Newtownbreda.
- 2018: Launch of an indoor skydiving centre in Titanic Quarter.
- Subsequent expansions included an inflatable park and a restaurant.
The inflatable park and restaurant were key attractions at the Titanic Quarter facility, which itself closed in 2024. This downward trend reflects broader challenges faced by the leisure and hospitality industry post-COVID.
Operational Challenges
Several factors contributed to the decision to close the Newtownbreda site. Rising costs, especially in insurance, energy, labor, and local rates, made it increasingly unsustainable. Furthermore, a review of business interests indicated a need to consolidate and explore new opportunities.
Financial Issues
Recent financial challenges at We Are Vertigo include a related business entering insolvency in 2024. Garlor Limited, which traded as Vertigo Adventure Limited from 2012 to 2020, was liquidated following High Court proceedings.
Future Plans
Despite the closure, Gareth Murphy is redirecting efforts toward city center hospitality. Since 2021, he has invested around £5 million in the Haymarket Belfast complex, which has expanded to include new leisure features and bar areas, employing approximately 100 people.
Conclusion
The closure of We Are Vertigo’s Belfast site marks a significant shift for the leisure industry in the region. As the company looks toward future opportunities, the focus on urban hospitality may reshape its business model moving forward.
