McDonald’s is set to launch the Big Arch Burger, its largest burger yet, on U.S. menus starting March 3. The limited-time offering features two quarter-pound beef patties, three slices of cheese, onions, pickles, lettuce, and a tangy sauce. All of this is housed within a sesame and poppy seed bun.
Big Arch Burger Details
This new burger has been described as “the most McDonald’s, McDonald’s burger” by the company. It has already been successful in other markets such as Canada and Europe, becoming a permanent item in the U.K. and Ireland.
Insights from McDonald’s Executives
Jill McDonald, the global chief restaurant experience officer, shared insights from a recent earnings call. She noted that the Big Arch Burger has shown strong traction since its pilot phase began a year and a half ago. Customers are seeking more satisfying meal options without straying from the familiar McDonald’s brand.
Price and Nutritional Information
- Expected price for a Big Arch meal (including fries and a drink): $9 USD
- Calories: 1,020
The exact duration for which the Big Arch Burger will be available in the U.S. remains unclear, as McDonald’s has not provided specific information.
Recent Menu Changes
This introduction is part of a broader strategy by McDonald’s to refresh its menu. The fast-food chain recently added a hot honey sauce and reintroduced the iconic Shamrock Shake in anticipation of St. Patrick’s Day. Additionally, for Valentine’s Day, a McNugget caviar kit was offered as part of a unique promotion.
In January, McDonald’s also revived its beloved Transformer-style Changeables toys, which had not been seen for nearly four decades, further emphasizing its commitment to nostalgia and customer engagement.
Looking Ahead
CEO Chris Kempczinski noted the chain’s focus on developing new protein-rich menu items. These additions aim to meet the needs of health-conscious consumers, particularly those using GLP-1 medications like Ozempic and Wegovy.
