Oura Health Oy has introduced a new high-end product, the Oura Ring 4 Ceramic. This smart ring focuses on appealing to a predominantly female audience by utilizing ceramic, a material often linked with fine jewelry.
Features of the Oura Ring 4 Ceramic
The Oura Ring 4 Ceramic boasts several features that enhance its durability. Compared to the existing titanium model, this ceramic version is more resistant to sweat and scratches. This makes it a suitable choice for daily wear.
Available Colors
Consumers can choose from four stylish colors:
- Light Green
- Off White
- Pink
- Dark Blue
Pricing and Comparison
The Oura Ring 4 Ceramic is available at a price of $499. This places it at a higher price point than the standard Oura Ring 4, which retails for $349. However, the ceramic ring’s cost is comparable to the premium finishes found in earlier models, specifically the “gold” and “rose gold” options.
This release aligns with Oura’s aim to expand its customer base while providing a premium experience for users. The combination of advanced materials and thoughtful design highlights the brand’s commitment to innovation in the wearable technology market.
