On Sunday, NBC announced that Snoop Dogg will return to the network for the 2026 Milan Cortina Olympics. His participation follows a successful role during the previous Paris Games.
Snoop Dogg: A Unique Perspective on the Olympics
Snoop Dogg will bring his distinctive viewpoint to viewers as he explores northern Italy. His journey will cover iconic locations, including the bustling streets of Milan and the stunning Dolomites. This immersive experience will be part of NBCUniversal’s primetime Olympic coverage.
Successful Paris Games Coverage
During the 2024 Olympics in Paris, Snoop became a recognizable figure. He supported Team USA athletes, appeared in NBC’s studio, and attended various events. Notably, he participated in a dressage event alongside Martha Stewart, dressed in full equestrian gear.
Additionally, Snoop took swimming lessons from legendary Olympian Michael Phelps, further enhancing his connection to the sports world. His vibrant presence led BBC News to label him as “America’s cheerleader at the Olympics.”
Celebrity Influence at the Olympics
Following his success, the decision to bring Snoop back was anticipated. NBCUniversal leadership suggested they would likely ask him to join the 2026 Games. This trend of integrating celebrities into Olympic coverage continues. It was evident in Paris, where major personalities like Peyton Manning and Kelly Clarkson co-hosted the Opening Ceremony.
- Key Moments in Paris:
- Snoop cheered on Team USA.
- Attended NBC studio events.
- Engaged in special sports activities.
Viewership Trends
NBC’s strategy of featuring celebrities appears to resonate with audiences. The 2024 Summer Olympics saw an impressive average of 30.7 million viewers per day, marking it the most-watched Olympics since 2012 in London.
As the 2026 Milan Cortina Olympics approach, Snoop Dogg’s involvement showcases NBC’s commitment to innovative and engaging coverage. Fans can expect a unique blend of sports and entertainment.
