In a significant step for breast cancer awareness, the Change + Check campaign has officially launched ‘National Check Your Boobs Day.’ This annual event will be observed every year on October 1st, emphasizing the importance of proactive breast health. The initiative aims to encourage individuals to adopt self-checking as a regular monthly habit.
Campaign Objectives and Visual Representation
The campaign seeks to destigmatize discussions surrounding breast health. In a playful yet impactful manner, Lorraine Kelly posed topless with iced buns to highlight the importance of self-examination. This cheeky visual, captured by breast cancer survivor and photographer Sally Mais, reinforces the campaign’s approachable tone.
Partnerships and Retail Activations
To enhance the reach of this vital message, Change + Check has partnered with several retailers. Key activations include:
- Asda offering specially made Change + Check ‘iced busty buns’ throughout October to promote awareness with every purchase.
- Boots pharmacies displaying the Change + Check sticker, ensuring pharmacists are available to address customers’ breast health inquiries.
- The ITV Shop selling unique Change + Check t-shirts designed by ITV Daytime presenters, with proceeds benefiting the breast cancer charity Future Dreams.
Significance of National Check Your Boobs Day
Lorraine expressed pride in launching Britain’s first ‘National Check Your Boobs Day.’ She believes this day will serve as an essential reminder for everyone to prioritize their breast health. Since its inception in 2019 by Lorraine and producer Helen Addis MBE, the Change + Check campaign has significantly impacted public awareness. It has encouraged over 100 individuals to report breast cancer diagnoses after engaging with the campaign.
Acknowledgments and Future Steps
Helen Addis is set to receive an MBE later this year, recognized in the King’s Birthday Honours for her contributions to cancer awareness and fundraising. The campaign continues to grow, promoting life-saving actions and fostering community support.
