Welsh rugby icon Alun Wyn Jones engaged fans in a unique way today, paddleboarding in Cardiff Bay. This event coincided with Wales’ upcoming home match against France in the Guinness Six Nations.
Community Engagement Before the Six Nations
The paddleboarding session was part of the ‘Fancierge’ initiative from IHG Hotels & Resorts. This program allows fans to book various complimentary experiences, enhancing their time spent in host cities during the Six Nations.
Promoting Weekend Getaways
Alun Wyn Jones expressed his enthusiasm for the initiative, stating, “The action on the pitch speaks for itself at the Guinness Six Nations, but I love that IHG Hotels & Resorts are helping to show how great the host cities are for a weekend away beyond just the game.” He highlighted that Cardiff Bay, although chilly at this time of year, provided an enjoyable setting for interacting with fans.
- Date of Event: Valentine’s Day
- Location: Cardiff Bay
- Event: Paddleboarding with fans
- Upcoming Match: Wales vs. France in the Guinness Six Nations
Recent research indicates a growing trend among sports fans. A remarkable 88% expressed interest in extending their trips to create a more memorable experience. Additionally, 72% believe that some of the most cherished moments occur outside the stadium during these outings. IHG’s ‘Fancierge’ aims to cater to this desire, enriching the travel experience for sports enthusiasts.
