Star Wars has unveiled a new global campaign titled “Most Wanted,” dedicated to merchandise inspired by The Mandalorian and Grogu. Director Jon Favreau announced this initiative at the New York Toy Fair 2026, showcasing a diverse range of products aimed at fans and collectors alike.
New Merchandise Highlights
Favreau revealed an extensive collection of items that will capture the excitement of the upcoming film. The campaign includes toys, apparel, collectibles, and accessories, marking a significant year for Star Wars merchandise. This release strategy is inspired by the franchise’s rich toy history, notably referencing the Kenner toy vouchers launched after Star Wars: A New Hope in 1977.
Favreau’s Insights
During the event, Favreau highlighted his own experiences as a collector. He understands how toys enhance storytelling for fans. “For many fans my age, the toys were how we lived in the Star Wars galaxy between film releases,” he noted. This sentiment reflects the campaign’s intention to connect fans with the Star Wars universe through these new products.
Featured Products
- Star Wars: The Mandalorian and Grogu Pop! Collection by Funko: This collection includes characters like Din Djarin and Grogu, available for pre-sale on February 14.
- Action Buddy Grogu by Hasbro: A plush animatronic Grogu offering over fifty sounds and movements, perfect for adventure and cuddling.
- Star Wars R/C AT-AT Walker & R/C AT-RT Walker by Jada Toys: These remote-controlled models feature sound effects and functional walking mechanisms, echoing the iconic vehicles from the Star Wars saga.
- The Mandalorian and Grogu Baby Toy Collection by Kids Preferred: Soft toys and activities designed for young fans, with a cuddly Grogu plush.
- LEGO Star Wars: The Razor Crest Building Set by The LEGO Group: This set allows fans to build Din Djarin’s ship, complete with minifigures from the series.
- Star Wars Grogu Deluxe Basic Plush by Mattel: A new iteration of last year’s winning Grogu plush, designed for cuddling.
- The Mandalorian and Grogu • Ice Planet Chase by Moose Toys: A dynamic playset featuring sculpted figures and a mini poster, ready for display.
- Grogu Tiny But Mighty Series Figures by POP MART: Detailed figures portraying Grogu’s iconic looks, appealing to fans of all ages.
- The Mandalorian Cookbook by Insight Editions: Launching in Fall 2026, this cookbook will feature 70 recipes inspired by the series’ characters and lore.
This broad array of merchandise signifies the commitment to engage both new and lifelong fans. With the new slogan “Most Wanted,” the Star Wars brand continues to expand its universe while delighting its audience with innovative and nostalgic products.
