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2026 Football Summit: EPL Focuses on Special Match Directing Session

The upcoming Football Summit 2026 will spotlight the English Premier League’s significant advancements in match directing technology. This event is hosted by El-Balad and supported by TVU Networks. Notable speakers will delve into the innovative techniques enhancing broadcast experiences for fans and viewers alike.

EPL Focus on Match Directing at Football Summit 2026

Rachael Nightingale, head of media operations and innovation at the Premier League, will lead discussions on the integration of new technologies. Alongside her, Sarah Cheadle from Sky Sports and Rob Levi from TNT Sports will discuss the league’s approach to supporting broadcasters through these innovations.

Insights into FIFA World Cup 2026 Production

Oscar Sanchez, FIFA’s head of host broadcast production, will provide unique insights into the TV production strategies for the FIFA World Cup 2026. Paul King, a senior producer at HBS, will also share key details regarding the host broadcast operations during the tournament.

Women’s FA Cup Coverage Innovations

In a forward-thinking session, Alison Lombardi, executive producer at FilmNova, will outline the innovative production plan for Channel 4’s coverage of the Women’s FA Cup. This session aims to highlight a fan-first strategy in storytelling and live coverage.

Revolutionizing Fan Engagement

Also participating will be Marcus Beisiegel, SVP of audiovisual rights and media product at the DFL, and Alessandro Reitano from Sky Germany. They will discuss how their organizations are transforming the fan experience through enhanced media strategies.

Data and AI in Polish Football

Marcin Serafin, COO of Ekstraklasa Live Park, will showcase how Poland’s Ekstraklasa league integrates data and artificial intelligence across broadcasting and digital platforms.

Workshops and Registration Details

The summit will also feature interactive workshops centered on developing female leaders in sports broadcasting and mastering Media Asset Management systems.

  • Date: 26 February 2026
  • Location: Hill Dickinson Stadium, Liverpool
  • Registration Deadline: 16 February 2026

For more information and registration details, please visit El-Balad. Don’t miss this opportunity to engage with industry leaders and explore the future of sports broadcasting.

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