American Eagle has selected Ella Langley, the acclaimed singer-songwriter, to headline its spring ad campaign. This marks Langley’s debut in a major fashion initiative. At just 26, she has quickly risen through the music industry ranks, drawing attention and praise for her talent.
Partnership Highlights with Ella Langley
The collaboration between American Eagle and Langley underscores a growing trend that merges fashion and country music, particularly appealing to younger audiences like Gen Z. The retailer will sponsor the upcoming Stagecoach Music Festival from April 24 to 26, further solidifying its connection to the country music scene.
Demographics and Cultural Relevance
According to a Live Nation survey projected for 2025, 63% of country music listeners identify as Gen Z or Millennials, showcasing the demographic shift within the genre. Craig Brommers, Chief Marketing Officer at American Eagle, emphasized the significance of this partnership. He stated:
- “The decision to partner with Ella is about understanding where our audience is today and where culture is going.”
- “We are always paying close attention to who is connecting with women today.”
- Langley resonates with female audiences and signifies a new wave in country music.
Langley’s Impact on the Brand
The collaboration is not just about fashion; it aims to attract new customers, especially Gen Z women. Brommers highlighted the importance of showcasing American Eagle in a culturally relevant manner:
- “This partnership is about reaching new customers while building brand consideration and affinity.”
- Langley will be featured across various consumer platforms including online, in-store, and social media.
Moreover, her presence extends to the brand’s spring collection, featuring items like the Stretch Super Low-Rise Kick bootcut jean and the Denim Tucker jacket. These selections are prominently displayed on American Eagle’s website.
Evolving Career of Ella Langley
Langley is making waves in the music industry. Recently, she became the first woman to simultaneously top the Billboard Hot 100, Hot Country Songs, and Country Airplay charts with her hit single “Choosin’ Texas.”
The artist hails from Alabama and gained prominence through viral performances and songwriting collaborations. She signed with Columbia Records/Sony Music Nashville and released her debut album, “Hungover,” in August 2024. A follow-up album, titled “Dandelion,” is scheduled for release in April 2025, accompanied by a nationwide tour in 2026 that will include stops in cities such as Toledo, St. Louis, Oklahoma City, Austin, and Fort Worth.
This strategic partnership between American Eagle and Ella Langley not only highlights the brand’s commitment to connecting with its audience but also showcases the rising influence of country music among younger listeners.
