As travel dynamics shift, Las Vegas is making a concerted effort to welcome back Canadian visitors. Derek Stevens, the owner of Circa Resort & Casino, has initiated a bold promotion. Until August 31, his hotels will accept Canadian dollars at par with the US dollar. This move seeks to attract tourists amid declining numbers.
Challenges in Attracting Canadian Tourists
In 2022, Nevada’s gaming revenue hit $15.8 billion, yet the number of international tourists, especially from Canada, fell by 7.5%. Stevens noted that Canada is the leading source of tourists for Las Vegas. However, a recent report by Cirium indicates that bookings for flights from Canada to the US are down by approximately 15% compared to 2024.
Travel Trends Shifting Toward Europe
As interest in US destinations wanes, Canadians are looking elsewhere. Popularity for major 미국 destinations, including Disney and New York, has declined. Nicolas Ryan from CAA-Québec mentioned that even traditional school groups are opting for European trips instead of visiting the US.
Increased European Interest
- Bookings to airports in Europe have surged:
- Dublin: +34%
- Barcelona: +31%
- Munich: +23%
- Milan: +21%
This shift indicates that Europe has become the preferred alternative for Canadians. Additionally, Airbnb reports increased searches from Canada for countries such as Italy, France, and Spain. While interest in European destinations is strong, there is also renewed interest in domestic travel.
Potential for Canada
The declining interest from Europeans in the US could benefit Canada. Cirium reports increases in travelers to Canada from major European airports:
- Amsterdam: +20%
- Heathrow: +11%
- Frankfurt: +3%
This trend suggests a growing appreciation for Canada among European travelers. However, Stevens reflects a positive sentiment towards Canadian visitors, asserting, “We love Canada, and it is our best ally.”
Conclusion
While the road to attracting Canadian tourists back to Las Vegas is challenging, initiatives like currency acceptance at par may help. As travel preferences evolve, both Las Vegas and Canada must adapt to the new landscape of international tourism.
