Ferrari has officially launched its first electric model, named Luce. This groundbreaking vehicle marks a significant chapter in the brand’s history, emphasizing an emotional driving experience without losing its iconic identity.
Experience and Design
The Ferrari Luce sets itself apart from conventional electric vehicles. It features a carefully designed cabin, showcasing elegance and sophistication. The interior includes:
- Physical controls for a tactile driving experience.
- High-quality materials for a luxurious feel.
- A design philosophy inspired by classic Ferrari models and Formula 1.
Collaboration with Design Visionaries
This innovative project originated in San Francisco, resulting from a collaboration with Jony Ive’s LoveFrom agency. The design was meticulously developed alongside Ferrari’s Centro Stile in Maranello, emphasizing Ferrari’s vision for the future.
Balancing Tradition and Innovation
With the Luce, Ferrari aims to redefine its automotive legacy. The brand is committed to blending its storied history with new technologies. The result is a car that embodies both the charm of traditional Ferrari models and the advancements of modern electric vehicles.
With this launch, Ferrari demonstrates its dedication to evolving while maintaining a strong connection to its roots. The Luce is poised to redefine electric driving experiences while honoring the brand’s heritage.
