Canadian pop star Tate McRae has recently faced criticism for endorsing Team USA in a promotional advertisement. This backlash occurs against a backdrop of rising anti-US sentiment in Canada, fueled by political tensions and economic disputes.
Tate McRae and Team USA Promotion
The advertisement features McRae promoting the upcoming Super Bowl, set for February 8, 2024, at Levi’s Stadium in Santa Clara, California. It also aims to promote NBC’s coverage of the Olympic Games, showcasing McRae’s song “Nobody’s Girl.” Viewers reacted sharply on social media platforms, expressing disappointment over her association with Team USA rather than Canada.
Social Media Reactions
- Jordan Cicchelli, a sports writer from Toronto, noted, “Tate McRae doing a promo for NBC and Team USA for the Olympics and not Canada has me a bit sad.”
- Journalist Courtney Shea remarked that the advertisement makes it seem as though McRae’s Canadian roots are overlooked, stating, “Does Tate McRae remember she’s from Canada?”
- Conversely, Alberta’s Blaine Badiuk viewed McRae’s promotion as evidence of Canada’s cultural influence, remarking, “They needed a CANADIAN to sell themselves.”
Background on Tate McRae
At just 22 years old, McRae has experienced an impressive rise in the music industry. She gained initial fame as a contestant on “So You Think You Can Dance” and later transitioned to music. Her latest album, “So Close to What,” debuted at number one on the Billboard 200 chart.
McRae has often expressed her Canadian heritage. She attended Western Canada High School in Calgary and is known for her dedication to ice hockey, frequently spotted supporting the Calgary Flames. However, she has also indicated a growing disconnect with her home country, stating, “Canada doesn’t feel like home anymore.”
Corporate Partnerships and Cultural Identity
McRae’s endorsement aligns with a trend where non-American celebrities collaborate with Team USA. Similar instances can be seen in a past NBC advertisement featuring UK star Dua Lipa promoting American athletes.
The controversy surrounding McRae’s promotion highlights the complexities of national identity and cultural representation, sparking discussions among fans and critics alike.
