Jamaica’s tourism sector is experiencing a resurgence, thanks to the collaboration of travel advisors. At a recent welcome dinner for ALG Vacations’ event in Montego Bay, Tourism Minister Edmund Bartlett praised nearly 100 travel advisors for their crucial role in voluntourism. These advisors play an essential part in promoting Jamaica as a premier travel destination.
Key Insights from the Event
During the event, Jacki Marks, Global Head of Trade Brands for ALG Vacations, revealed that over 1,000 travel advisors expressed interest in attending. This overwhelming response highlights the allure of Jamaica. “Who wants to come to Jamaica?” she asked, and every advisor raised their hand. This clearly demonstrates the island’s appeal in the travel industry.
Recovery and Strategic Collaboration
Minister Bartlett emphasized the importance of travel advisors in the tourism sector. He stated, “They are the soul of the industry.” In response to the high interest from travel advisors, he expressed a commitment to work collaboratively. “We’re ready to strategically arrange for each set to arrive,” he affirmed, dignifying the value of these partnerships.
Tourism Recovery Statistics
Jamaica has made significant progress in its tourism recovery. The island reopened to tourists in December 2026. By this time, 70 percent of its hotel room inventory was available. Projections indicate that this will increase to 75 percent by March 1, 85 percent by May, and reach nearly full recovery at 95 to 96 percent by November. Notable resorts like Princess Resorts reopened on February 1, offering discounts to attract visitors.
- December 2026: Tourism reopening date.
- 70%: Current hotel room inventory available.
- March 2026: Projected 75% recovery.
- May 2026: Expected 85% recovery.
- November 2026: Anticipated nearly full recovery at 95-96%.
A Lift in Airline Services
As hotel rooms become available, airline services are also expected to increase. Bartlett assured attendees that major airline partners remain committed to Jamaica, which is crucial for the ongoing recovery process. “Everyone continues to fly to Jamaica,” he stated confidently.
Trust and Confidence in Partnerships
Jacki Marks underscored the importance of trust between tourism operators and Jamaican officials. The successful reopening date of December 15 enhanced their confidence in selling the destination. This reputation for consistency allows travel advisors to promote Jamaica with certainty, assuring clients of a great experience. The message is clear: Jamaica is open for business, and the island’s travel infrastructure is set to rebound.
In summary, Jamaica’s tourism sector is on the mend. With valuable partnerships and strategic planning, the island is ready to welcome travelers back. The dedication of travel advisors and the responsiveness of hotel operators and airlines sets a promising tone for Jamaica’s tourism future.
