Helena Costa has emerged as a pioneering figure in men’s football, making history as the only female sporting director globally in this domain. At 47 years old, Costa has consistently broken barriers for women in sports, notably in countries where women’s rights face significant limitations, such as Qatar and Iran.
Trailblazing Career Path
Costa’s journey began in the late 1990s at Benfica’s academy, just before José Mourinho’s first tenure as head coach. She moved through various roles, including coaching at lower-league clubs in Portugal and becoming one of the first female scouts in Scotland. Her career took a historic turn in 2014 when she became the first woman to coach a men’s team in the French second division, Clermont Foot.
Impact and Legacy
Despite the challenges she faced, Costa emphasized the importance of her role in changing perceptions. She stated, “People have to judge how good you are,” advocating for merit over gender in sports. Her appointment sparked international attention and support, yet she eventually left Clermont Foot due to disagreements over transfers, citing the need for principles over position.
Role as Sporting Director
For over a year, Costa has served as the sporting director at Estoril, a Portuguese top-flight club. Within this multifaceted role, she handles various responsibilities from player recruitment to the management of the club’s medical and training staff. Her operational approach emphasizes player development while working within financial constraints.
- Responsibilities:
- Player trading and recruitment
- Managing budgets and staff
- Developing young talent
Women in Football
While Costa’s achievements are notable, the overall representation of women in similar roles remains minimal. In Major League Soccer, only two women have ever held general manager roles, equivalent to a sporting director position in Europe. Efforts are being made to encourage more women to enter executive and technical roles in football.
Many women are carving pathways in scouting and recruitment roles across clubs worldwide, inspired by Costa’s determination and success. Figures like Julia Arpizou and Mariela Nisotaki exemplify the growth of female professionals in the football industry.
Overcoming Challenges
Throughout her career, Costa faced familial discouragement about pursuing a path in football. However, she persevered, earning a Ph.D. in sports science. Her journey signifies an unwavering commitment to breaking down barriers in a predominantly male-oriented field.
Global Reach and Support
Helena Costa’s influence has transcended borders. Her involvement with Qatar and Iran’s women’s football teams highlights her dedication to uplifting women’s sports globally. Costa actively supports the ongoing protests for women’s rights in Iran, aligning her personal and professional convictions for empowerment and freedom.
In summary, Helena Costa serves as a beacon of hope and inspiration for women in sports. Her groundbreaking role as a sporting director in men’s football not only opens doors but also encourages future generations to pursue their aspirations without gender bias.
