Sydney Sweeney is set to launch her new lingerie line, Syrn, on January 28. The 28-year-old actress made the announcement through captivating photos shared on social media.
Sydney Sweeney’s Lingerie Line: Key Details
Sweeney, known for her role in “Euphoria,” expressed her vision for Syrn, stating, “Designing for different bodies is a huge part of Syrn.” She emphasized the importance of offering a variety of styles that cater to all women.
About Syrn
- Launch Date: January 28
- Sizes Offered: 44 sizes ranging from 30B to 42DDD
- Price Range: Most styles under $100
- Core Personas: Comfy, Playful, Romantic, Seductress
Sweeney’s aim is to create lingerie that allows women to express themselves in various ways. “Lingerie is such a fun way to express yourself,” she added, highlighting its empowering nature.
Support for the Brand
The launch is supported by significant figures in the business world, including Jeff Bezos and his wife, Lauren Sánchez Bezos. A source revealed that Sweeney has been passionately working on this project for over a year. Additionally, Ben Schwerin from the private equity firm Coatue has backed the line.
Promotion and Controversy
Just one day before the launch announcement, Sweeney staged a daring promotional act by climbing the Hollywood sign to hang a clothesline of bras. This stunt, however, raised eyebrows as she reportedly did not have permission to touch the sign itself.
Legal Status
Despite concerns regarding the legality of her actions, the LAPD confirmed that there is no ongoing investigation. Representatives for Sweeney have not yet commented on the incident.
Conclusion
Sydney Sweeney’s upcoming lingerie line, Syrn, appears to be a bold step in her career. With a commitment to inclusivity and self-expression, it promises to offer something special for women of all shapes and sizes.
