How to Watch Wisconsin vs USC Basketball: TV and Streaming Guide

The Wisconsin Badgers are experiencing a significant surge as they nearly complete their first month in the Big Ten schedule. After a remarkable string of five consecutive victories dating back to January 6, including a commanding 98-71 road triumph over Penn State, their record now stands at 14-5 (6-2 Big Ten). This impressive performance has propelled Wisconsin to No. 39 in KenPom and No. 34 in ESPN’s Basketball Power Index. As they look ahead, the Badgers face the USC Trojans—also sitting at 14-5 but trailing with a 3-5 Big Ten record and two consecutive losses. Here’s a detailed breakdown of what to expect in this matchup, as well as where and how to watch the game.
Key Matchup Details: Wisconsin Badgers vs. USC Trojans
This game is critical for both teams, each facing pivotal moments in their seasons. Wisconsin has a momentum advantage, highlighted by their recent undefeated stretch. Conversely, USC’s struggles reveal a deeper tension within their roster, possibly indicating issues in team chemistry or response to high-pressure situations. Wisconsin is not just looking to extend its winning streak; it aims to solidify its position in the upper echelons of the Big Ten, possibly eyeing postseason advantages.
| Stakeholders | Before the Game | Projected Impact After the Game |
|---|---|---|
| Wisconsin Badgers | 14-5 (6-2 Big Ten), on a 5-game win streak | Strengthened Big Ten standing and potential seeding benefits |
| USC Trojans | 14-5 (3-5 Big Ten), 2-game losing streak | Risk of falling further down the standings, loss of morale |
| Fans & Community | Excitement and support for upcoming games | Stronger engagement if Wisconsin wins; potential discontent for USC |
Viewing Information
Catch the action on Sunday, January 25, with tipoff set for 4:00 p.m. ET (3:00 p.m. CT). The game won’t be broadcast on traditional cable, but fans can stream it exclusively on Peacock. Additionally, listen in through the Badger Radio Network to stay connected with live commentary and insights.
Global and Regional Implications
While this game centers on American college basketball, its ripples extend globally. In the US, collegiate sports are becoming increasingly intertwined with cultural identity, as performance can influence local economies through ticket sales and merchandise. In Canada, the growing interest in NCAA basketball is bolstered by an increasing number of Canadian players turning pro after playing in the NCAA—emphasizing the need for American teams to perform well. Meanwhile, in the UK and Australia, the rising prominence of basketball has led to a parallel interest in how American collegiate teams—such as the Badgers and Trojans—fare on the national stage.
Projected Outcomes
As the Badgers prepare for their showdown against USC, several developments could unfold in the coming weeks:
- Increased National Attention: Should Wisconsin maintain its winning streak, expect heightened media coverage and audience engagement during postseason selections.
- Player Development Insights: Watch for individual player performances that could shift team dynamics, particularly among underclassmen who may be poised for breakout performances.
- Tactical Adjustments from USC: After continual setbacks, anticipate strategic moves from the Trojans’ coaching staff, focusing on revitalizing their competitive edge to stable their season.
As the matchup approaches, all eyes will be on Wisconsin to see if they can leverage their current form against a faltering USC team. The implications of this game stretch far beyond the hardwood, impacting players, fans, and the broader collegiate basketball landscape.




