World-renowned athletes are increasingly leveraging their fame and resources to invest in technology firms. Among these stars, Chelsea’s Raheem Sterling stands out for his significant off-pitch activities, particularly in player performance analysis and health tech.
Raheem Sterling’s Investment Portfolio
In 2019, Raheem Sterling, alongside fellow footballer Alex Oxlade-Chamberlain, invested over £1 million in STATSports. This Newry-based company specializes in player tracking and performance analysis. Sterling and Oxlade-Chamberlain have become global ambassadors for the brand, which partners with elite sports clubs, including Arsenal.
Impact of STATSports
STATSports has made a mark by providing advanced analytics to top football clubs. Their technology helps coaches optimize players’ training and performance. Raheem Sterling’s association with the firm highlights his commitment to enhancing sports science.
Investment Trends Among Athletes
Sterling is not alone in this investment movement. Many athletes are directing their wealth towards tech startups. Below are notable investments from other sports figures:
- Harry Kane: Invested in bio-food company Bio&Me and sustainable sportswear brand Reflo.
- Cristiano Ronaldo: Contributed to Bioniq, raising its valuation to $82 million.
- Rio Ferdinand: Invested in Cifr.io, focused on combating counterfeit football merchandise.
- Andy Murray: Backed various tech firms such as Dog Tracker Nano and FinTech startups.
Growth of Athlete-led Investments
Athletes are not only focusing on their sports careers but are also becoming significant players in the tech landscape. Their investments often reflect a desire to integrate technology into sports and improve player welfare. With figures like Raheem Sterling leading the charge, the trend is expected to grow, inspiring the next generation of sports stars to pursue similar ventures.
El-Balad will continue to cover the innovative efforts of athletes like Sterling as they shape the future of sports through technology.
