The English Football League (EFL) has launched a new initiative aimed at enhancing community engagement through its club charities. Titled ‘Scan to Smile,’ this project will be available in EFL stadiums starting Friday and will continue until the end of January.
About the ‘Scan to Smile’ Initiative
Supporters can participate by scanning QR codes featured on posters displayed throughout the stadiums. Each scan reveals a brief uplifting story about individuals whose lives have significantly improved thanks to their local club charity.
Focus Areas
- Mental health support
- Combating loneliness
- Improving physical wellbeing
- Enhancing employability
- Boosting confidence
The EFL aims to leverage the broad reach and influence of football to provide fans with a moment of positivity during matchdays. Trevor Birch, the EFL’s chief executive, emphasized the impact of club charities, stating that many lives have been positively changed through their work. He noted, “This initiative gives supporters the chance to see that impact first-hand and reminds us that football truly is a force for good.”
