CEOs Drive Insurers to Boost AI Investment for Faster Returns: KPMG

In a recent report by KPMG, a significant shift towards artificial intelligence (AI) investment is observed among insurance companies. The 2025 Insurance CEO Outlook reveals that a substantial 73% of insurance CEOs consider AI as their primary investment priority. Furthermore, 67% of these executives are planning to allocate between 10% and 20% of their budgets specifically for AI initiatives.
AI Investment Trends Among Insurance CEOs
KPMG’s report highlights an increasing optimism regarding the returns on AI investments. A notable 67% of insurance chiefs expect to see a return within one to three years. This marks a considerable rise from just 21% in 2024.
Evolution from Experimentation to Implementation
The report underscores that many insurers are already deploying AI for crucial functions. These include:
- Claims processing – AI is utilized to analyze and validate claims, speed up approvals, and support automated payouts.
- Algorithmic underwriting – This process is enhanced significantly through AI technologies.
Benefits of AI in the Insurance Sector
AI investments are not only about cost savings; they are essential for improving operational efficiency. Insurers are finding that:
- Simple policies can now be completed online within minutes.
- Many claims can be auto-approved, particularly for straightforward cases, such as assessing car accident photos.
Concerns Surrounding AI Implementation
Despite the clear benefits, there are notable concerns among CEOs. A significant 77% believe that the slow pace of regulatory development could hinder their success. Additionally, the lack of a comprehensive regulatory framework is the second biggest challenge faced in AI deployment.
Many executives recognize that without clear regulations, risks related to ethics, data readiness, security, and compliance may arise. Such issues could potentially undermine public trust in AI solutions within the insurance industry.
In summary, the insurance sector is poised for a major transformation through increased investment in AI, driven by a resolve to enhance efficiency and service delivery. However, addressing regulatory concerns will be crucial for successful implementation.



