Jackson White and Grace Van Patten, stars of Hulu’s series “Tell Me Lies,” have joined forces in a sensual Calvin Klein campaign. This collaboration aligns with the brand’s “Our Calvins” initiative, designed to celebrate love ahead of Valentine’s Day.
Insights into the Campaign
The campaign showcases the couple in intimate settings, wearing limited-edition Valentine’s Day underwear and lounge wear. The images highlight various styles, including:
- Pink boxers and briefs
- Sports bras for Grace
- Boxer briefs for Jackson
Filming and Direction
Photographed and directed by Zora Sicher, the campaign captures the essence of closeness and intimacy. White and Van Patten have been an off-and-on couple since they met in 2022 on set.
Quotes from the Couple
Grace Van Patten emphasized the significance of confidence and comfort in the campaign. She stated, “Valentine’s Day is such a good excuse to celebrate that kind of closeness.”
Jackson White added, “There was something very intimate about this experience that made it different from other projects.” He highlighted how the campaign allowed them to be fully present with each other.
What’s New for Valentine’s Day
The Valentine’s Day capsule is now available, featuring refreshed styles in soft new hues and limited-edition prints. The collection includes men’s icon cotton stretch and women’s icon cotton modal, each adorned with the CK Emblem print.
A Campaign for Real Love Stories
The “Our Calvins” campaign continues to expand, featuring real-life influencer couples sharing their love journeys. As Valentine’s Day approaches, the focus on authentic relationships remains central.
In summary, Jackson White and Grace Van Patten’s partnership with Calvin Klein epitomizes intimacy and connection, aligning perfectly with the spirit of the season.
