Audi is making significant strides to establish itself as a competitive force in Formula 1. The company recently showcased its latest vehicle at the Circuit de Barcelona-Catalunya, although the unveiling featured a non-representative show car. The actual design will be revealed during the pre-season testing next week, also at this circuit.
Audi’s Commitment to Formula 1
Audi has launched a new slogan: “To start something, stop at nothing.” This phrase encapsulates their ambitious approach as they enter the world of Formula 1. Mattia Binotto, a key figure in Audi’s initiatives, emphasized the importance of resilience. He noted that while challenges and setbacks are expected, the focus must remain on continual progress and growth.
Binotto articulated the importance of humility, stating, “We need to stay humble. There is much to learn.” He pointed out that aiming for competitive success is a priority for the team, emphasizing that mediocrity is no longer acceptable. The mindset shift is crucial for the team as they prepare for the upcoming season.
Preparation for 2026
As Audi gears up for 2026, discussions surrounding strategic targets have intensified. Binotto mentioned the need for a balanced approach, weighing championship positions against the number of points earned. His assertion was clear: true competitiveness must be ingrained in the team’s culture.
Team Commitment
Haas’ team principal, Wheatley, echoed these sentiments, reinforcing that commitment is essential. “If we are going to start something, we are going to finish it,” he stated. This declaration reflects Audi’s determined mentality to succeed in Formula 1.
Recent Developments in Testing
In related developments, Racing Bulls conducted a brief shakedown of their 2026 car during a private test at Imola. The testing conditions were challenging, with wet weather impacting performance. Rookie driver Arvid Lindblad faced difficulties, spinning at the Villeneuve chicane, leading to his car’s recovery.
Another driver, Liam Lawson, participated in the testing session as well. However, F1 regulations limited their test run to just 15 kilometers.
- Event: Private Pre-Season Test
- Location: Circuit de Barcelona-Catalunya
- Slogan: “To start something, stop at nothing”
- Key Figures: Mattia Binotto, Wheatley
- Racing Bulls Test: Limited run at Imola
Audi’s dedication to its Formula 1 journey showcases an inspiring commitment to excellence and competitiveness. With the 2026 season on the horizon, the team aims to push boundaries and set new standards in the racing world.
