ASUS is reportedly reevaluating its position in the smartphone market. Recent statements from Chairman Jonney Shih suggest that the company does not plan to launch new smartphone models for the foreseeable future.
ASUS Smartphone Strategy Shift
While the chairman did not confirm an absolute exit from the smartphone sector, he acknowledged the possibility of such a move. This uncertainty indicates that ASUS may not release any new smartphone models in 2023, and the timeline could extend beyond initially predicted 2026.
Future Directions
As ASUS contemplates its direction, Shih noted a potential pivot towards artificial intelligence projects, including robotics and smartglasses. This could mark a significant shift in focus for the company.
Support for Existing Devices
Despite the uncertain future for new smartphone releases, ASUS reassured customers that current devices will continue to receive software updates and warranty support. This commitment reflects the company’s dedication to its existing customer base.
Broader Company Developments
- ASUS is actively exploring other tech innovations.
- Recent announcements at CES included dual-screen laptops and gaming smartglasses.
- The tech community anticipates how these developments will influence ASUS’s market presence.
If the company ultimately decides to withdraw from the smartphone market, it will still maintain a diverse portfolio of technology products. Updates on this evolving situation are expected as ASUS continues to assess its strategic direction.
