JSX, the semiprivate charter airline, has launched new flights featuring a fleet of ATR turboprop aircraft aimed at connecting travelers across key California and nearby markets. The initiative focuses on enhancing accessibility between Silicon Valley and Southern California.
New ATR Turboprop Flights
JSX CEO Alex Wilcox announced the airline’s plans to operate flights from San Jose Mineta International Airport (SJC) to Santa Monica Airport (SMO). This route aims to bridge Silicon Valley with the Santa Monica area, often referred to as “Silicon Beach.”
Operational Challenges
One significant hurdle for JSX is the requirement for terminal space at SJC. Operating mainly from private terminals, the airline may consider relocating its operations to Oakland International Airport (OAK) if necessary. JSX already services OAK and is prepared for adjustments in their routing plans.
Current and Upcoming Routes
- Daily flights from SMO to Harry Reid International Airport (LAS) are ongoing.
- Service to Scottsdale Airport (SCF) in Arizona is expected to start on January 22.
- By February 2, JSX will expand its LAS flights to three daily operations.
Fleet Expansion
The current operational fleet includes one ATR 42-600, equipped with 30 premium seats in a 2-1 layout. Each seat features USB-A and USB-C charging ports, with plans for high-speed Starlink Wi-Fi to be implemented by February.
JSX has plans to acquire two additional ATRs by summer, bringing the total to four. This expansion will facilitate more routes, including potential direct flights to Telluride Regional Airport (TEX) and Dallas Love Field (DAL).
Points and Loyalty Programs
Travelers can earn points on JSX flights through the airline’s loyalty program, Club JSX, as well as through United MileagePlus and JetBlue TrueBlue. However, redemption of points for the new ATR flights is currently not available for MileagePlus and TrueBlue members.
Market Potential
The shorter routes within 300 to 500 nautical miles fall into the operational sweet spot for turboprops. These aircraft are set to serve markets that jets cannot access due to runway limitations. Wilcox has emphasized the importance of strategically utilizing these planes where larger aircraft can’t operate.
While the reception for turboprops remains uncertain, early customer satisfaction scores indicate a promising start. Wilcox stated that feedback will play a crucial role in determining the future of the ATR fleet.
Future Plans
JSX is contemplating the purchase of up to 25 additional turboprop aircraft if initial operations prove successful. The decision will likely come in the fourth quarter of this year, contingent on customer response and operational performance.
As JSX continues to experiment with its new turboprop offering, travelers in California can expect improved flight options tailored to their needs.
