2025 proved to be an extraordinary year for Apple services, as significant advancements and innovations fueled a notable surge in growth. Eddy Cue, Apple’s senior vice president of Services, highlighted this remarkable success which spanned a diverse range of platforms, including Apple TV, Apple Music, and Apple News, among others.
Record-Breaking Engagement Across Platforms
Apple services achieved unprecedented milestones in 2025. The App Store boasted over 850 million average weekly users globally, contributing to developers earning a staggering $550 billion since its inception in 2008. In addition, Apple Pay played a pivotal role in countering fraud, eliminating over $1 billion globally while facilitating more than $100 billion in incremental sales for merchants.
- Apple TV reached new heights with viewership, especially during December, marking a 36% increase compared to the previous year.
- Apple Music celebrated its 10th anniversary, achieving record levels of listenership and subscriber growth.
Innovative Features and Expansions
Apple continuously enhanced its services with innovative features. Apple Music introduced AutoMix, allowing users to enjoy seamless transitions between songs, while capabilities like Lyrics Translation broke down language barriers. The service also saw collaborative efforts with various companies to reach more listeners globally.
Apple Pay’s global reach expanded to 89 markets, integrating with over 11,000 banking partners. The implementation of Digital ID in Apple Wallet has allowed users to securely present their identity, marking significant strides in digital security technology.
Growth in Content and Accessibility
The Apple ecosystem introduced several features catering to user preferences and enhancing user experiences. Apple Podcasts launched accessibility features, increasing usability for over 125 million episodes. Furthermore, Apple News solidified its position as a leading news app across multiple countries, expanding its publications and introducing new content categories.
| Service | Achievements |
|---|---|
| App Store | 850 million weekly users, $550 billion earned by developers |
| Apple TV | Record viewership, 36% increase in engagement |
| Apple Music | Best year ever, increased collaborations for wider reach |
| Apple Pay | Global expansion to 89 markets, $1 billion fraud elimination |
Future Outlook
As Apple looks to the future, the focus remains on continuous innovation and user-friendly enhancements. Services will evolve, guided by a commitment to user privacy and experience excellence. With promises of more expansive offers and integration of cutting-edge technologies, 2026 is set to build upon the successes of the record-breaking year of 2025.
