Samsung Electronics has entered a significant global partnership with Fender, the premier guitar brand. This collaboration aims to integrate Fender Play, an acclaimed music learning platform, directly into Samsung TVs. The launch is set for 2026.
Simplifying Music Education with Samsung and Fender
By incorporating video-based lessons on Samsung TVs, learning to play an instrument will seamlessly blend into daily life. According to Hun Lee, Executive Vice President of the Visual Display Business at Samsung, this initiative allows players to achieve their musical goals more efficiently.
Four Instruments to Choose From
Fender Play will offer educational paths for four instruments:
- Electric Guitar
- Acoustic Guitar
- Bass
- Ukulele
Users will have access to on-demand courses categorized by skill level. Each course comprises step-by-step lessons centered around popular songs, enhancing the learning experience.
Interactive Learning Features
One of the standout features is Jam Mode. Players can select various backgrounds and perform alongside curated tracks from diverse genres. This functionality transforms the television into an interactive stage for aspiring musicians.
Showcasing at CES 2026
The partnership was previewed at CES 2026, demonstrating an immersive educational experience that captivated audiences. Samsung’s long-standing reputation—20 consecutive years as a leader in the global TV market—ensures high-quality picture, sound, and reliability, vital for keeping new learners engaged.
Fender’s Commitment to Music Education
Cliff Kim, VP of Growth Strategy at Fender, expressed excitement about the collaboration, highlighting that it enhances the learning experience for guitar enthusiasts. This partnership aligns with Fender’s mission of inspiring and educating players around the world.
Fender Play’s interactive lessons, available directly on Samsung TVs, provide music lovers an exceptional opportunity to learn, practice, and perform.
Looking Ahead
The Fender Play app is anticipated to launch in the first half of 2026. This initiative marks a significant evolution in music education, merging technology with the timeless art of playing an instrument. For further details, visit El-Balad.
About Fender Musical Instruments Corporation
Founded in 1946, Fender has been a revolutionary force in music and culture. The brand is synonymous with high-quality musical instruments and digital experiences. Over the years, Fender has introduced numerous apps and learning platforms aimed at enhancing the musical journey for players of all levels.
As Fender approaches its 80th anniversary in 2026, the company reaffirms its commitment to empowering artists, continuing to connect musicians through their shared passion for music.
