Samsung Electronics has announced a landmark partnership with Fender, the leading guitar brand, to launch Fender Play on Samsung TVs. This innovative integration marks the first TV-optimized version of the popular online learning app, set to debut in 2026.
Key Features of Fender Play Integration
This collaboration aims to revolutionize how music enthusiasts learn instruments like the guitar, bass, and ukulele. With video-based lessons integrated into daily life, users can enjoy an immersive learning experience at home.
Learning Instruments with Ease
- Choose from electric guitar, acoustic guitar, bass, or ukulele.
- Access courses by skill level with step-by-step lessons featuring popular songs.
- Engage with Jam Mode, allowing players to select backgrounds and jam along with curated tracks.
The unveiling of this partnership took place at CES 2026, showcasing on-screen demos that highlighted its capabilities. Samsung’s long-standing leadership in the global TV market gives players a reliable platform to enhance their skills.
Statements from Samsung and Fender Executives
Hun Lee, Executive Vice President of the Visual Display Business at Samsung, emphasized how incorporating lessons into the home can accelerate learning and foster a communal playing experience. Cliff Kim, VP of Growth Strategy at Fender, expressed enthusiasm for this collaboration, highlighting its potential to inspire and educate guitar enthusiasts worldwide.
Availability and Reach
Fender Play will be available on Samsung TVs beginning in the first half of 2026. The app will support 2025 models and newer, reaching 49 countries across multiple continents, including:
- Americas
- Europe
- Australia
- New Zealand
- South Korea
This partnership exemplifies both companies’ commitment to providing innovative and accessible musical education. For further updates, visit El-Balad.
