Scenic Luxury Cruises & Tours and Emerald Cruises are launching a new series of events called Travel Lounges. These gatherings aim to enhance connections between travel agents and their clientele. The initiative will commence this month and is part of a collaborative effort with trade partners. Each Travel Lounge will accommodate up to 25 guests from a travel agency’s own customer base.
Overview of Travel Lounges
The Travel Lounges will feature presentations led by sales managers from Scenic and Emerald. These sessions will focus on important aspects such as education and product insights. Clients will have the option to register for sessions tailored to river or ocean cruising.
Confirmed Agencies and Event Objectives
- Confirmed agencies include:
- Fred Olsen Travel
- Barrhead Travel
- Hays Travel
- Miles Morgan Travel
- The goal is to host around 50 Travel Lounges per quarter throughout 2026.
Benefits for Travel Agents
Jonathan Davies, head of sales at Scenic Group, emphasizes that these lounges are designed to help agents at a local level. The events are manageable and accessible, aimed at fostering trust in their brands. Agents can leverage these sessions to educate clients, generate leads, and initiate meaningful conversations that can lead to bookings.
Travel Lounges will be held either in-store or at external venues organized by Scenic. This allows for a personal touch and facilitates better engagement between agents and their clients.
