Holland America Line has reported a surge in bookings for its 2026 Europe cruises, marking a record-breaking demand. Overall bookings have increased by 30%, while Northern Europe itineraries have seen an impressive 50% rise. This demand is largely attributed to the line’s Wave Season promotion, which offers enticing discounts and additional perks.
Record Sales and Promotions
The bookings for Europe voyages in 2026, especially in Northern Europe, have soared one-third compared to early January 2025. Travelers are drawn to longer stays in port, overnight stops, and itineraries that highlight around 175 UNESCO World Heritage sites across 35 countries, including the Mediterranean and British Isles.
- Promotional Offers: Discounts and other benefits are part of the Wave Season campaign, encouraging early bookings.
- Popular Itineraries: Enhanced itineraries that feature historical partnerships with The History Channel.
Partnership with The History Channel
Holland America has partnered with The History Channel to create unique itineraries. This collaboration began in early 2025 and aims to incorporate destination-rich experiences that emphasize cultural and historical landmarks. Some excursions include:
- Trondheim Heritage Trail, Norway
- Walk With Huskies, Tromso, Norway
One notable itinerary is the 13-day Fjords of Norway cruise aboard the Nieuw Statendam. Scheduled to depart on September 19, 2026, from Rotterdam, this cruise includes port calls in Trondheim, Stavanger, and Oslo before concluding in Dover, England.
Additional Itineraries and Offerings
Another exciting option is the seven-night Western Mediterranean cruise aboard Oosterdam, set to leave Rome on August 29, 2026. This journey includes stops at:
- Portofino, Italy
- Ajaccio, Corsica
- Marseille, France
- Gibraltar, UK
- Ending in Barcelona
Oosterdam, a Vista-class ship, accommodates up to 1,964 guests. Another highlight is the 14-day Wild British Isles sailing, set to cruise from Dover, England, on May 30, 2026. This voyage offers overnight stays in Glasgow and stops at ports in Scotland, Ireland, and the Shetland Isles.
To take advantage of the Wave Season promotion, which ends on January 12, 2026, travelers are prompted to book their cruises soon. The promotion includes:
- Reduced deposits starting at $25
- Up to 30% off cruise fares
- Onboard credits up to $500
- Balcony cabin upgrades
- Free fares for children
Early Booking Recommendations
According to Dan Rough, Vice President of Revenue Management for Holland America Line, “These voyages will sell out quickly, making it crucial for guests to secure their preferred itineraries promptly.” The momentum building from the 2025 Black Friday sales hints at a successful year ahead.
In summary, the increase in bookings reflects a growing interest in European cruises, enhanced by promotional deals and unique historical experiences. Travelers keen on summer 2026 cruises should act swiftly to enjoy the benefits of Holland America Line’s current offers.
