Kevin Hart, the globally recognized comedian, actor, and entrepreneur, is making headlines with his new partnership with Authentic Brands Group (Authentic). This collaboration is set to enhance the reach of Hart’s brand across various markets.
Strategic Partnership with Authentic Brands Group
In a significant move, Kevin Hart has announced a strategic alliance with Authentic, a leader in global sports, media, entertainment, and lifestyle platforms. This partnership allows Hart to co-own and manage his brand while utilizing Authentic’s innovative brand platform.
Becoming a Shareholder
As part of this partnership, Hart becomes a shareholder in Authentic, which boasts a robust portfolio of over 50 brands. Authentic reaches nearly one billion social media followers and generates an impressive $32 billion in annual retail sales worldwide.
Vision for Growth and Legacy
Kevin Hart emphasized the goals of this partnership, stating, “This partnership is about acceleration, growth, and diversification.” He expressed his desire to take his brand to new heights while leaving a legacy for future generations. Hart aims for the Hart name to continue thriving for his grandchildren and beyond.
Diverse Portfolio Expansion
Hart’s career accomplishments include blockbuster films, global tours, streaming platforms, and successful consumer products like Gran Coramino and Fabletics. He is supported by an extensive audience of 292 million social media followers worldwide.
Leadership at Authentic
Jamie Salter, the Founder, Chairman, and CEO of Authentic, praised Hart as one of the most dynamic entertainers of this era. He highlighted Hart’s unique blend of creativity and business acumen, affirming their shared vision for growth.
Future Endeavors
Corey Salter, President of Entertainment and International at Authentic, noted that their goal is to collaborate with leaders who are building brands with long-term global significance. Under this partnership, Hart’s brand will expand into new categories, leveraging Authentic’s vast network.
Furthering Authentic’s IP Ecosystem
This partnership signifies a meaningful development for Authentic as they aim to enhance their influential ecosystem of intellectual property (IP). Hart joins a roster of notable partners, including David Beckham and Shaquille O’Neal.
Expanding the Kevin Hart Brand
Together, Kevin Hart and Authentic will work to broaden the reach of the Kevin Hart brand through consumer products, digital platforms, and live experiences. This collaboration marks a pivotal step in establishing a global presence for Hart’s brand.
