Timothée Chalamet’s innovative marketing strategies have significantly elevated the film “Marty Supreme,” positioning it as A24’s highest-grossing release in the United Kingdom. The film achieved remarkable milestones, including a staggering $27 million in its domestic debut over the Christmas weekend alone.
Record-Breaking UK Box Office Performance
Upon its release on December 26, “Marty Supreme” quickly surpassed expectations, generating extraordinary ticket sales. Within just two weeks, it eclipsed A24’s previous record held by “Civil War,” which earned $8.2 million in 2024. This is particularly notable as “Marty Supreme” reached these heights after only one weekend of wide release, during which it grossed $4.38 million across approximately 130 locations.
Impressive Comparisons to Other Films
- “Marty Supreme” has outperformed other sports features, including “Challengers,” which earned $8.1 million.
- Its wide release exceeded the opening weekend of “One Battle After Another,” which made $3.3 million.
- The film is expected to continue exceeding typical industry standards, which estimate that UK films garner about 10% of domestic box office revenue.
Critically acclaimed, “Marty Supreme” is a sports-crime thriller inspired by the life of U.S. table tennis player Marty Reisman. The film has not only captivated audiences in the UK but also topped various 2025 critics’ best lists and received six nominations from the London Critics Circle.
Chalamet’s Unique Marketing Approach
Chalamet’s promotional efforts have had a viral impact, similar to his previous initiatives in the U.S. He made headlines in London on December 13, where he hosted a pop-up store that attracted thousands of fans. Many traveled across the UK, some even camping overnight despite cold weather, to purchase exclusive merchandise, including the iconic orange jacket from the film.
Social media buzz surrounding Chalamet was amplified by his witty interactions and speculations about his potential alter ego as a masked rapper. He dispelled these rumors by posting a video of himself rapping alongside musician EsDeeKid.
Cultural Impact and Public Endorsements
Chalamet’s marketing campaign also involved unexpected moments, such as a heartfelt tribute to Scottish singer Susan Boyle. He highlighted her from the stage, stating, “She dreamt bigger than all of us.” This additional layer of connection resonated with UK audiences, further enhancing the film’s appeal.
A24’s success with “Marty Supreme” showcases the power of effective marketing combined with strong storytelling. As the film continues to set records, Timothée Chalamet’s influence remains a pivotal element in its success.
