Denver is home to a unique initiative that features witty and clever road signs aimed at enhancing driver safety while keeping them entertained. These are not your typical Variable Messaging Signs (VMS). Instead, on certain roadways like E-470, the signs share humorous and punny messages that aim to amuse motorists while promoting safety.
Creative Road Signs in Denver
Variable Messaging Signs are typically utilized to inform drivers about road conditions, accidents, or safety tips. However, in the Denver metropolitan area, the E-470 tollway has embraced a different approach. Messages such as “Feast your eyes on the road for Thanksgiving” and “‘Tis the season to buckle up” capture the attention of drivers.
The Team Behind the Signs
A small team from the E-470 headquarters in Aurora crafts these clever messages. Shelby Costello, the Communications & Public Affairs Supervisor, and marketing specialist Emily Young are key players in this creative process. They spend considerable time brainstorming, ensuring messages are concise yet engaging enough to fit on the signs.
Message Creation Process
- Brainstorming involves both fun and practical considerations.
- Note word limits for effective sign messaging.
- Messages must focus on maintaining safety and clarity.
Costello emphasizes, “I want it to be entertaining, but it has to be feasible for a sign.” A typical brainstorming session may take roughly an hour as the duo collaborates on ideas.
Regulatory Flexibility
One significant advantage of the E-470 tollway is its funding structure. Since it is funded by tolls rather than federal funding, it is less restricted by the Federal Highway Administration’s regulations. This allows for more creative expression compared to typical highway signage.
However, the team still adheres to certain guidelines to ensure safety remains a priority. For example, a Halloween-themed sign featuring the phrase “Skeleton X-ing. Watch the Road” was quickly removed after it caused confusion among drivers.
Public Reception and Impact
The signs have garnered positive feedback from the community. Many drivers, including families, look forward to the latest messages. Andrea Aldridge, a local resident, shares her enthusiasm: “I look forward to reading all of the signs. They’re fun and creative.”
Leveraging Humor for Safety
The goal of these signs extends beyond humor; they aim to promote safe driving behaviors. By creating memorable phrases, the team hopes to instill safety awareness in drivers and their families.
Young enjoys the recognition she receives as one of the creative minds behind these signs. “It is really rewarding,” she states, reflecting on the impact their work has on the community.
Conclusion
Denver’s clever road signs on E-470 serve as an innovative approach to driver communication. They combine humor with critical safety messages, making them memorable for all who pass by. As this creative experiment continues, it demonstrates how transportation can blend safety and enjoyment on the road.
