Jason Momoa, known for his roles as Aquaman and Ronon Dex on “Stargate: Atlantis,” returns to the screen promoting Chime’s financial services. The new advertisement titled “New Day” was developed by Mojo Supermarket and premiered during NBA games on Christmas Day. This 30-second spot is now available across various platforms, including national TV, digital, social media, and streaming services.
Momoa’s Roles in the Campaign
In the “New Day” campaign, Momoa takes on various personas, including a bodega clerk, barista, and doorman. These characters are part of a narrative designed to showcase the advantages of using Chime’s fee-free banking tools. This advertisement follows a previous campaign from October that featured Momoa as a mall cop and a balding mattress salesman.
Core Message of the Campaign
The latest commercial emphasizes the idea that modern banking should be straightforward and accessible to everyone. Momoa explains how Chime enables customers to transition from traditional banking practices, characterized by long waits and inefficient service, to more relatable and contemporary solutions.
Chime’s Financial Benefits
- 1.5% cash back on purchases
- High-yield savings accounts
- Credit-building options
Vineet Mehra, the Chief Growth Officer at Chime, stated, “Jason brings a realness and warmth to these stories that perfectly captures what this campaign is all about.” He highlighted that traditional banking methods no longer reflect contemporary lifestyles.
Chime’s Financial Growth
Chime’s financial success is notable, with revenue increasing from $1.28 billion in 2023 to $1.67 billion in 2024, as reported in the company’s IPO. This growth underscores the effectiveness of Chime’s innovative approach to banking.
Mojo Supermarket, the agency behind the campaign, is known for its creative collaborations with various notable brands, including Facebook, Rivian, and Nordstrom.
