Sara Davies, known for her role on Dragons’ Den, is premiering a new ITV game show titled “Time Is Money.” The show is set to debut on New Year’s Day at 6 PM, later transitioning to a 3 PM slot on January 5. In this innovative game format, contestants aim to maintain their earnings in a fast-paced quiz environment.
Overview of Time Is Money
“Time Is Money” features five contestants who start with substantial cash sums before answering trivia questions. As time progresses, the contestants must navigate the challenge of preserving their money while racing against the clock.
Game Mechanics
- Each player stands in front of a Money Timer, an hourglass-shaped podium filled with cash.
- The timer is initially full but drains as time passes.
- Correct answers allow players to increase their opponent’s timer speed, adding pressure.
- Incorrect answers result in a penalty of £50.
- If a contestant’s timer reaches zero, they are eliminated from the game.
Only one contestant will reach the final round, with a chance to take home the money they’ve safeguarded throughout the game.
Sara Davies’ Remarks
Ahead of the show’s launch, Sara shared her excitement, noting her personal connection to the show’s concept. She described the experience as a significant departure from her previous roles and emphasized the thrill of this new venture. “In the business world, time is absolutely money!” she remarked.
Sara highlighted the unique aspect of “Time Is Money,” explaining that unlike traditional quiz shows where the aim is to win money, here contestants focus on not losing their funds.
Social Media Buzz
Davies took to Instagram to announce her hosting role, stating it has pushed her out of her comfort zone while also being incredibly enjoyable. Fellow celebrities expressed their support in the comments, generating excitement for the new show.
Key Details
| Show Title | Time Is Money |
|---|---|
| Premier Date | January 1 |
| Initial Time Slot | 6 PM |
| After Transition Time Slot | 3 PM (from January 5) |
| Channel | ITV1, STV, ITVX, STV Player |
Alongside this new venture, Sara recently starred in “Sara Davies’ Christmas Craft Off,” showcasing her creativity. After announcing her departure from Dragons’ Den earlier in the year, she now focuses on her business, Crafter’s Companion, where she serves as CEO.
