Inside Limitless Win: Gary Barlow’s Key Role Revealed

The popular game show Limitless Win has captivated audiences since its debut in January 2022. Hosted by the well-known duo Ant McPartlin and Declan Donnelly, the show offers contestants the chance to answer questions with no maximum cash prize limit. However, this format also carries the risk of going home empty-handed if contestants push their luck too far.
New Series Premieres
The latest series of Limitless Win premiered on December 27, 2025, continuing its tradition of gripping viewers with thrilling gameplay. As one of ITV’s standout programs, the show has garnered immense popularity, but it also harbors some intriguing behind-the-scenes secrets.
Concerns Over Show’s Financial Impact
Ant and Dec have openly expressed concerns that the game show could lead to bankruptcy for ITV. In conversations, they revealed that the thought of a contestant winning a staggering amount of money has kept them awake at night. Dec articulated this worry, noting, “There’s always a fear of that. We’ve had a few sleepless nights.” Their humorous take included a jab about having to cancel other game shows like Tipping Point and The Chase if such a scenario occurred.
Gary Barlow’s Hidden Contribution
Notably, Gary Barlow of Take That fame made a significant yet covert contribution to the show. In a discussion, Ant and Dec acknowledged that Barlow composed the theme tune for Limitless Win at his home piano. Even though he remains behind the scenes in this capacity, his musical talent adds a distinctive touch to the program.
A Secret Gameplay Facility
Another fascinating aspect of Limitless Win is the highly confidential nature of its gameplay system. Ant revealed during a talk with Dec that the operational elements of the show are managed from a secret facility accessible only to a select few. The revelation caught Dec off guard, highlighting the intriguing veil of secrecy surrounding the show’s production.
What to Expect
As viewers tune in for the new series of Limitless Win, they can expect not only exhilarating gameplay but also the knowledge that there’s much more than meets the eye. Tune in on Saturdays at 8:30 PM on ITV1 to catch all the action as contestants strive for limitless winnings.




