Primark has officially opened its first store in Miami, located in Dolphin Mall. This new addition marks the brand’s expansion into one of Florida’s largest shopping destinations.
Primark’s Expansion in Florida
Opened on December 16, Primark’s Dolphin Mall store is the second location in South Florida, following the Sawgrass Mills store that debuted in 2020. This 33,700-square-foot store occupies the former Forever 21 space near Entry 4 of the mall.
Affordable Fashion and Special Promotions
As a fast-fashion retailer akin to H&M and Zara, Primark offers a variety of products. Customers can find everyday basics and home goods at competitive prices:
- Women’s denim starting at $12
- Men’s basic tees available for $5
- Children’s sweatshirts priced at $8
The brand emphasizes that families can refresh their wardrobes for under $50. During the holiday season, Primark will also provide exclusive licensed collections featuring popular franchises such as Disney and Netflix. This includes merchandise from the much-anticipated final season of “Stranger Things.”
Grand Opening Celebration
To celebrate its launch, Primark hosted festivities for shoppers, including live DJ performances, giveaways, and treats for the first visitors. Excitement around the store’s opening attracted hundreds of shoppers eager to explore its offerings.
Kevin Tulip, President of Primark US, expressed enthusiasm regarding the new store. He noted the significant demand from Florida families, stating, “We are thrilled to bring Primark’s exceptional style at affordable prices to one of America’s most vibrant shopping centers, Dolphin Mall.”
Future Plans in Florida
This opening is part of Primark’s broader expansion strategy in Florida. The brand has plans for additional stores, including upcoming locations at Brandon Exchange and Vineland Premium Outlets, both set to open in 2026. Central Florida shoppers can look forward to more accessible options from the popular retailer in the coming years.
