A recent incident at a Metro supermarket on Laurier Street East in the Plateau-Mont-Royal district has drawn attention. Three activists, disguised as Santa Claus, stole food items valued at approximately $3,000. This unusual theft occurred on December 15.
Details of the Heist
The trio was reportedly accompanied by around 40 individuals dressed as elves. This group, which identified itself as “Robins des ruelles,” executed the theft in broad daylight. A social media video shows the masked individuals filling bags and carts with food before leaving the store unpaid, as staff looked on.
Aftermath of the Theft
Following the incident, the stolen goods were delivered to Place Simon-Valois in Hochelaga-Maisonneuve, about five kilometers from the supermarket. The spokesperson for the group described this act as akin to a large charitable donation.
Police Confirmation
Both Metro and the Service de police de la Ville de Montréal (SPVM) verified that the theft took place. According to Florence Stafford, a police spokesperson, the incident involved several masked individuals. Fortunately, no injuries were reported, but no arrests have been made, and the investigation is ongoing.
Response from Metro
Geneviève Grégoire, a spokesperson for Metro, confirmed that an official complaint was filed the same night. She emphasized that theft is a serious crime, regardless of the reasons behind it.
Statements from the Activists
The “Robins des ruelles” made their intentions clear through indirect communication. They claimed this was their first action and labeled it a political statement against the soaring profits of large food corporations. They argued that rising costs in housing, food, and basic necessities are artificially inflated by wealthier landlords.
The Broader Context
Metro responded by stating that they are the last link in the supply chain for consumers. They attribute inflation in the food sector to global supply chain disruptions, raw material price volatility, and changes in international trade conditions.
In 2025, Metro reported contributing $8.6 million in corporate donations, including $1.15 million to food banks, showcasing their commitment to community support.
