The Air Jordan 11 Retro “Gamma” has made a significant mark in the sneaker market following its recent release. Data from StockX reveals that it achieved the second-largest release day performance in the platform’s history.
Record Release Day Performance
On its launch day, the Air Jordan 11 Retro Gamma saw a remarkable number of transactions. This placed it just behind the 2021 Air Jordan 11 Cool Gray, which holds the record for the highest sales on release day. Following the Gamma, the 2020 Air Jordan 11 Jubilee ranks third in performance.
Factors Behind Its Success
Several factors contribute to the impressive sales of the Air Jordan 11 Retro Gamma:
- Popularity of the Model: Michael Jordan’s signature sneaker, especially the 11th model, has consistently been a fan favorite.
- Reissue Appeal: This release marks the first reissue of the Gamma colorway, originally launched in 2013.
- High Production Numbers: Though Nike does not disclose exact figures, estimates suggest over 1 million pairs were produced for popular styles.
Nike’s History of Success
The Air Jordan 11 line has been highlighted in various Nike earnings calls for breaking sales records. For instance, in 2017, the model’s “Space Jam” colorway was labeled the “largest and most successful shoe launch in the history of Nike.” Similarly, the 2019 “Bred” colorway received similar acclaim as the largest release at that time.
Market Trends and Resale Value
Since its release on December 13, the Air Jordan 11 Retro Gamma has had a robust resale market. The average resale price hovers around $350, significantly above its retail price of $235. Nearly every global stockist quickly sold out, showcasing strong demand.
Conclusion
The Air Jordan 11 Retro “Gamma” is not just another sneaker release; it signifies the enduring legacy and market strength of the Air Jordan brand. With its record-breaking performance and high resale value, it continues to attract sneaker enthusiasts worldwide.
